PROFILE

EXPERIENCE

SKILLS

PORTFOLIO

KEVINWILKERSON

LIVING TO MAKE A DIFFERENCE

PERSONAL PROFILE

Growing up in Memphis, Tennessee a love and focus on all things outdoors was instilled in me at a young age. I then pursued a Business Degree in Nashville, TN to enable a career in the industry I am passionate about.

My interests include:

You can find me on:

• Outdoor Shooting Sports

• Big Game Hunting

• Traveling

• Backpacking

• Spearfishing

• Faith

• Music

• Carpentry

• Motorcycles

EXPERIENCE

BEAR ARCHERY

www.beararchery.com

Marketing Communications Manager

DEC 2015 - Present

 

Executes marketing plans that grow new or existing brands to achieve maximum growth in the marketplace across all channels.

- Ownership of marketing across Bear Archery, Trophy Ridge, Cajun Bowfishing, and Rocket Broadheads

- Maintains and builds relationships with key influencers and consumers in our brand marketplace

- Delivers direction and manages timelines with creative agencies and internal design/marketing team

- Leads annual brand plan, brand positioning and brand architecture process

- Develops advertising campaigns centered on particular products or brands

- Supports retailer specific and channel strategy development with branded solutions

- Collaborates with product and sales managers to execute timely ad campaigns for focus driven projects

- Develop strategies for multiple brands in traditional and digital spaces

- Executes sponsorship and endorsement contracts

- Coordinate and plan trade and consumer show events

 

 

BEAR ARCHERY

www.beararchery.com

Product Management

2014 - DEC 2015

 

Developing and coordinating marketing activities, product launch timelines, product availability, and achievement of profit goals for assigned product categories.

- Understand consumer needs, identify market opportunity, define products, and test against expectations - Lead the development of the product strategy and concepts for key products against a specific

market/business segments

- Present product and marketing plans that provide the best possibilities for sale growth across channels - Grow partnerships with existing key accounts through headquarter visits, calls, and pricing strategies

- Foster strong working relationships with all customers across various channels of distribution

- Maintain a continuous analysis of the competitive landscape

- Collaborates with sales, marketing, and engineering regarding new product development

- Working with stakeholders to provide forecast for new product and inventory management

- Creating & successfully placing product at key accounts through constant communication

- Attend sales meetings for relational development and new/current product presentation

- Travel both domestically and internationally

 

 

ESCALADE SPORTS

www.escaladesports.com

Multi-Media Designer & Graphic Designer

2011 - 2014

 

Escalade Sports owns and operates many top brands in the sporting/outdoor industry. Responsibility included creation and development of branding, advertisements, photography, and videography for Escalade’s 21+ brands. Final products used in catalogs, websites, and point of purchase displays. Everyday interaction with retailers such as Dicks Sporting Goods, Bass Pro Shops, Cabelas, Big 5, Sports Chalet, etc.

 

 

ANCHOR VISUAL ARTS

www.anchorvisualarts.com

Owner

2011 - Present

 

Anchor Visual Arts provides inspirational high quality video production to companies and non-profits. Specializing in promotional, humanitarian documentaries, and DVD productions.

 

 

 

TREVECCA NAZARENE UNIVERSITY

Bachelor of Business Administration

Marketing Major

Graphic Design Minor

MAY 2010

SKILLS

MARKETING

Create visibility for the customer while delivering direct interaction with the consumer using traditional and digital media

CREATIVITY

Background in design, photography and videography enables understanding of production times and appropriate aesthetics

RELATIONSHIPS

Specializes in building and maintaining key partnerships within the industry

SALES

Understands the needs of the customer in respect to pricing strategy, inventories and forecasting

MERCHANDISING

Leads development of Point-of-Purchase displays for various brands across multiple channels

PRODUCT DEVELOPMENT

Conceptualize and develop products to gain market share across segments

LEADERSHIP

Provides guidance to coworkers in the workplace when needed and enables success for team objectives

PROFITABILITY

Led yearly category growth of 18% in a segment that is showing a dramatic decline in revenue

PORTFOLIO